Sustainable Swiss Brands

Local labels, big impact: these Swiss brands are committed to sustainability

Reading Time:    4 Min.
Publication:        September 23, 2025, Jessy Thür

In a world where sustainability is becoming increasingly important, numerous Swiss companies are sending a strong message – locally produced, environmentally conscious, and fairly traded. These labels prove that ecological and social commitment is not only possible but can also be stylish, innovative, and economically successful. We present some outstanding Swiss brands that have made sustainability part of their corporate philosophy.

1. Nikin – One tree for every purchase

In just a few years, the Aargau-based label Nikin has become one of Switzerland's best-known sustainable brands. The recipe for success: for every product sold, a tree is planted – worldwide. From hoodies and hats to socks, Nikin focuses on timeless design, fair production in Europe, and environmentally friendly materials such as organic cotton and recycled fabrics. To date, over two million trees have been planted thanks to Nikin.

2. Freitag – Bags made from truck tarpaulins

Hardly any other Swiss label is as iconic as Freitag. In 1993, brothers Markus and Daniel Freitag had an idea: to make sturdy bags from used truck tarpaulins. Today, Freitag is internationally renowned for its unique, durable products with an urban character. Every bag is one of a kind. In addition to the principle of upcycling, the company is also committed to the circular economy – with the aim of developing completely biodegradable products.

3. Qwstion – Fashion meets innovation

The Zurich-based label Qwstion pursues a holistic approach to sustainability. Particularly noteworthy is the development of Bananatex®, the world's first technical fabric made from the banana plant. Qwstion produces functional bags that effortlessly master the balancing act between design, everyday practicality, and environmental awareness. The products are manufactured in small factories in Europe under fair conditions.

4. Changemaker – Sustainable shopping made easy

Changemaker is not a product brand in its own right but a platform that brings together over 70 sustainable brands under one roof – with stores in several Swiss cities. Whether clothing, home accessories, or cosmetics, here you will only find products that are ethically produced, ecologically sound, and often even locally manufactured. Changemaker shows that conscious consumption does not mean sacrifice but opens up new possibilities.

5. Soeder – Natural care products from Zurich

What once began as a concept store is now a pioneer in sustainable body care. Soeder produces natural soaps, shampoos, and lotions from organic ingredients – directly in its own factory in Zurich. The products come in stylish glass bottles that are refillable. Transparency, regional production, and the highest quality are Soeder's top priorities.

Why local labels are important

Supporting local brands has several advantages: short transport routes reduce CO₂ emissions, fair wages and safe working conditions strengthen the local economy, and you as a consumer receive high-quality, often handmade products with a personal touch.
In addition, Swiss labels often produce innovative solutions that have an impact far beyond the country's borders – whether through new materials, clever business models, or social engagement.

Sustainable shopping – how it works

Want to consume more sustainably yourself? Here are a few simple tips:

• Be informed: Take a close look at the production conditions and materials.
• Quality over quantity: It's better to buy less but buy things that last longer.
• Support local businesses and labels: This will strengthen the Swiss economy.
• Repair instead of throwing away: Many brands offer repair services.

Local Labels, global impact

Sustainability is not a trend but a long-term change—and Swiss brands are among the pioneers in this field. Local labels such as Nikin, Freitag, and Soeder show that responsibility, style, and innovation can go hand in hand. So next time you go shopping, remember: your purchase can make a difference.

On yellowpages.swiss, you'll find many local labels that are committed to the environment and fairness. From fashion to personal care—discover certified brands for conscious consumption and shop sustainably!

All information provided without guarantee.

Image Sources: Freepik

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