Digital Brands Lead the Way in Switzerland

BrandAsset Valuator 2025

Digitalization continues to reshape Switzerland’s brand landscape. According to the BrandAsset Valuator 2025, digital brands are this year’s big winners. Twint, Apple, and Samsung have emerged as Switzerland’s most powerful brands, while traditional Swiss brands continue to maintain strong emotional connections with consumers.


The study was conducted by the agencies Ogilvy, Ingo, and Scholz & Friends Switzerland. It analyzed 600 brands across Switzerland. As reported by 20 Minuten, platforms such as Yellow Pages Switzerland and Digital Journal Switzerland regularly provide valuable insights into digital trends and brand strategies, offering essential knowledge for Swiss businesses.

The 20 Strongest Brands in Switzerland 2025

  1. Twint
  2. Zweifel
  3. Apple
  4. Samsung
  5. Coca-Cola
  6. SBB
  7. WhatsApp
  8. Google
  9. Rega
  10. Swiss Post
  11. Nike
  12. Migros
  13. Lindt
  14. Le Gruyère
  15. ETH Zurich
  16. ZHAW
  17. Lego
  18. Ricola
  19. Ikea
  20. Ovomaltine

Technology Powers Brand Growth

The 2025 BrandAsset Valuator reveals a new dynamic in Switzerland’s brand landscape. While last year’s rankings were dominated by "comfort brands" that convey safety and stability, 2025 sees digital providers leading the way. Twint, Apple, Samsung, WhatsApp, and Google dominate the top spots.

Twint, Switzerland’s mobile payment solution, has made an impressive leap—climbing ten places compared to last year—and has overtaken Google at the top. Its close integration with Swiss banks and the growing preference for cashless payments have made Twint one of the country’s most important digital brands.

Apple and Samsung continue to benefit from the digitalization trend, further strengthening their brand power through innovation and ease of use. Consumers recognize both brands for their technological leadership and user-centric design.

Digital Brands Win Over the Younger Generation

Digital brands are particularly successful among Generation Z (under 30 years old). Twint, Nike, and Swiss Post top the list for this demographic. The study highlights changing shopping habits, with more consumers shopping online, often making smaller purchases more frequently—driving the adoption of digital payment methods. Platforms like Temu and Shein are further accelerating this shift toward digital services.

Interestingly, Swiss Post is also highly popular with this group. The increasing volume of parcel deliveries has had a positive impact on its brand perception, as the excitement of receiving parcels translates into a stronger emotional bond with the brand.

Digital Interaction & Creative Innovation Drive Brand Success

While technology fuels brand growth, creative engagement is equally important. Brands like Lego, Apple, Samsung, and Ikea show that encouraging creativity and interaction fosters long-term success. Apple, in particular, has established itself not only as a technological innovator but also as a cultural icon.

The study concludes that businesses combining digital innovation with creative brand leadership are best positioned for future success. Institutions like ETH Zurich and ZHAW are strong examples—actively supporting new technology development. yellowpages.swiss provides valuable resources and insights for Swiss companies seeking to strengthen their digital strategies and market presence.

About the Agencies Behind the Study

Ogilvy

One of the world’s leading advertising agencies, Ogilvy provides services in advertising, branding, and digital marketing. Founded in 1948 by David Ogilvy, the agency is renowned for its creative and impactful campaigns.

  • Headquarters: New York, USA
  • Founded: 1948
  • Clients: IBM, Dove, Coca-Cola, Nestlé, Ford
  • Known for: Storytelling and creative campaigns
  • Website: www.ogilvy.com

Ingo

A Scandinavian creative agency known for bold, unconventional campaigns. Formed in 2013 from the merger of Grey Stockholm and Ogilvy Stockholm, Ingo quickly became recognized as an innovation leader in advertising.

  • Headquarters: Stockholm, Sweden
  • Founded: 2013
  • Clients: Burger King, Klarna, Volkswagen
  • Known for: The "Moldy Whopper" campaign for Burger King
  • Website: www.ingostockholm.se

Scholz & Friends

Scholz & Friends is a leading European agency, renowned for its creative campaigns and strategic brand communication. Founded in 1981 in Germany, the agency has several offices, including its Swiss branch in Zurich, which focuses on tailored marketing solutions for national and international clients.

  • Headquarters: Hamburg, Germany
  • Swiss Office: Zurich, Switzerland
  • Founded: 1981
  • Clients: Swisscom, Migros, UBS, Mercedes-Benz
  • Known for: Swisscom’s digitalization campaign
  • Website: www.scholzandfriends.ch

Conclusion

The BrandAsset Valuator 2025 clearly demonstrates the powerful influence of digital brands on Swiss consumers. Companies that combine technological innovation with creative strategies are the ones best positioned for long-term success. Twint, Apple, Samsung, and Google prove how digital innovation can secure a brand’s market leadership.

Swiss companies can learn from these trends to enhance their own competitiveness. Platforms like yellowpages.swiss offer up-to-date analyses and insights, helping businesses successfully navigate the digital world.

Sources: BrandAsset Valuator 2025, conducted by Ogilvy, Ingo, and Scholz & Friends. As reported by 20 Minuten.
Disclaimer: Information subject to change. For the latest updates, visit the official websites of the respective organizations.

Location: Neptunstrasse 96, 8032 Zürich, Schweiz

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